The article presents the author’s vision of the system of legal protection and enforcement of consumer rights under Russian law. The article examines not only the current state of domestic legislation in the field of consumer protection, but also the origins of legal regulation. The development of legislation in this area involves the adoption of comprehensive solutions and the availability of coordinated approaches. There is no harmony in this part of Russian legislation, since the procedural instruments of legal protection of consumer rights do not take into account all the risks of electronic commerce, and the requirements for online and offline sale of goods do not provide equal opportunities for the consumer in terms of protecting his rights.

A detailed analysis of the advantages and disadvantages of the development of Russian legislation on consumer protection in relation to a particular person is presented; a number of important practical and theoretical conclusions are made. It is noted that the reform of the provisions of the Civil Code of the Russian Federation on obligations had a significant impact on the state and development of legislation on consumer protection. The provisions of the Civil Code of the Russian Federation on a public contract, the rules on a contract with performance on demand (subscription agreement), as well as amendments made to the Law on Consumer Protection and aimed at improving the legal regulation of aggregators, the procedure for providing information to the consumer, as well as settlements with the consumer are analyzed.

The conclusion is made about a fairly high level of consumer rights guarantees; however, attention is drawn to the need for further improvement of legislation in order to increase the level of consumer rights protection in certain areas.